Budget increased to S$70/day, and optimisations done
Here's where the campaign stands after the 20 October changes, and what we changed today to grow enquiries further.
Results since 20 October
22
Enquiries in 11 days
WhatsApp, call & quote-form enquiries from the ads (20–30 Oct)
29%
Enquiry rate
Of people who clicked the ad, 29% enquired
~S$25
Per enquiry
Down from ~S$40 in the three weeks before
Enquiries per day
"Enquiries" = people from the ads who tapped WhatsApp or Call, or sent the quote form. Some may not message in the end, or may ask for services you don't offer, which is why your own WhatsApp tally matters.
1
Daily budget raised from S$50 to S$70
Before: S$50/day→After: S$70/day
The extra budget goes to the same proven ads and keywords that brought the 22 enquiries above. On several days the ads were still running out of budget before the day ended, so S$70 keeps them showing for more of the day.
Google Ads › Campaigns: UltraRevive Sofa/Mattress Cleaning Campaign at SGD70.00/day (31 Oct 2026)
UltraRevive · Budget & optimisation update · 31 Oct 20261
Budget & Optimisation Update · Google Ads
UltraRevive · 31 October 2026
2
11 new keywords to reach more customers
Before: 7 keywords→After: 18 keywords
Google had flagged the campaign as "Missing enough relevant keywords", meaning customers were searching in ways we weren't fully covering. We added the exact searches that already brought you enquiries, plus more sofa searches. Most enquiries so far were for mattresses, and these give your sofa service more reach.
New keyword
Match
Why
mattress cleaning service singapore
Exact
Brought an enquiry
bed cleaning service singapore
Exact
Brought an enquiry
mattress deep cleaning service
Exact
Brought an enquiry
same day mattress cleaning
Exact
Brought an enquiry
deep clean mattress service
Exact
Brought an enquiry
mattress cleaning singapore company
Exact
Brought an enquiry
sofa cleaning
Exact
More sofa jobs
sofa cleaning service
Phrase
More sofa jobs
fabric sofa cleaning
Phrase
More sofa jobs
sofa and mattress cleaning
Phrase
More sofa jobs
upholstery cleaning singapore
Phrase
More sofa jobs
New keywords pass Google's review within a day. The 7 original keywords stay unchanged.
3
Still in place from 20 October
Ads shown only to people in Singapore · bed bug / pest control / DIY searches blocked · all traffic going to your best-performing page · your proven ad wording unchanged.
What to expect
More people seeing your ads from the next few days. Google takes about a week to adjust to the new budget and keywords, so please judge results over 1–2 weeks rather than day by day. We'll keep the campaign running without interruptions and send you an update every week.
One thing we need from you
A weekly tally of WhatsApp enquiries and which ones booked. It shows us which searches bring real jobs, so we can put more of your budget behind them.
UltraRevive · Budget & optimisation update · 31 Oct 20262
